Customer Lifetime Value Calculator
Calculate the total value a customer brings to your business over their entire relationship. Make informed decisions about customer acquisition costs.
Customer Data
Enter your customer metrics to calculate CLV
Average amount spent per order
How often customers purchase per month
Average months customers stay active
Profit margin percentage
Results
Your customer lifetime value metrics
Enter your customer data to see the CLV calculations
CLV Formula Explained
CLV = (AOV × Purchase Frequency × Customer Lifespan) × Gross Margin %
Key Components:
- AOV: Average amount per transaction
- Frequency: How often customers buy per month
- Lifespan: How long customers remain active
- Margin: Profit percentage after costs
Why CLV Matters:
- • Determines maximum customer acquisition cost
- • Guides marketing budget allocation
- • Helps prioritize customer segments
- • Informs retention strategy investments