The GTM Stack for Outbound: Intent & Social Tools

What it does

HeyReach automates LinkedIn outreach sequences, allowing you to send connection requests, messages, and follow-ups without manually clicking through LinkedIn. It runs sequences from multiple LinkedIn accounts simultaneously to increase volume while maintaining deliverability.

When to use it

• •Your ICP is active on LinkedIn and responds to cold outreach
• •You want to scale LinkedIn outreach beyond what one person can manually execute
• •You need multi-step sequences (connection → message → follow-up) automated
• •You're running account-based plays where personalized LinkedIn messages drive meetings

What it does

ZenABM aggregates intent data from multiple sources (6Sense, Bombora, G2, Capterra, etc.) into one dashboard, showing which companies are actively researching solutions in your category. Instead of subscribing to multiple intent platforms, you get consolidated signals across all major providers.

When to use it

• •You want comprehensive intent signals without paying for 6Sense, Bombora, and G2 separately
• •Your ICP researches solutions extensively before buying (high consideration purchase)
• •You're running ABM plays targeting in-market accounts
• •You need to prioritize outreach based on buying intent

What it does

Trigify enriches your existing database with LinkedIn activity signals (profile views, post engagement) and website visitor identification. It tells you which prospects in your CRM are actively engaging with your content or visiting your site, triggering automated workflows based on these behaviors.

When to use it

• •You have an existing database of prospects who might be engaging with you on LinkedIn
• •You want to trigger outreach based on real-time social or web behavior
• •You're running content-led outbound where engagement signals buying intent
• •You need to identify warm leads from inbound traffic (similar to Warmly but for existing lists)

What it does

MagicPost uses AI to generate LinkedIn posts optimized for engagement, helping you maintain a consistent posting schedule without spending hours writing content. It creates posts in your voice based on topics you provide, formatting them for maximum reach on LinkedIn's algorithm.

When to use it

• •You want to build a personal brand on LinkedIn but content creation is a bottleneck
• •You're running a content-led outbound strategy where visibility drives inbound leads
• •You need to post consistently (3-5x per week) and struggle to generate ideas
• •You want to scale personal brands across multiple team members